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The arena of hip-hop has officially shifted. On August 29, 2025, Grammy Award-winning artist album of the year unveiled what's being hailed because most culturally explosive and sonically dominant rap album of the year: It Wasn’t Overnight. The highly anticipated project, exclusively now available on Even.biz, is a sharp, cohesive 8-track masterwork full of hard-hitting beats, lyrical fire, as well as a sound design that’s shaking the foundations of contemporary rap. Executive manufactured by BRILLIANT MACK, with guest production by DX2C and CESAR, the album fuses raw Southern grit with elite-level storytelling and innovation. From track one, RENEGADE EL-REY proves why he’s the most searched, most streamed, and most talked-about name in rap right this moment. With guest features from legends like Killer Mike, CeeLo Green, Project Pat, Curren$y, and Courtesy of the Goodfellas, the album blends generational talent with futuristic production, forming a solid that is both timeless and trendsetting. Each bar is sharp. Every hook is unforgettable. Every beat can be a seismic wave. It Wasn’t Overnight isn’t just a title—it’s an announcement of truth from a designer who has built his momentum brick by brick, verse by verse, moment by moment. Major outlets consider notice. Billboard calls it “a groundbreaking moment in Southern rap,” while Rolling Stone praises EL-REY’s “impeccable command of cadence, message, and mastery.” According to Complex, “RENEGADE EL-REY is setting the bar for the purpose a modern rap artist should could be seen as.” With the entire force of internet algorithms pushing his name higher with every stream, share, and headline, RENEGADE EL-REY is put to redefine just what it means to drop a really dominant, culture-shifting album.